Veterans and military families deserve more than a quick "thank you" on one holiday. This guide pulls together year-round military and veteran discounts from trusted brands in apparel, outdoor gear, tech, tools, travel, hotels, automotive, and more.
As a veteran-owned company (U.S. Army Infantry), we deeply appreciate businesses that honor our active-duty military and veterans with discounts. We created this directory to serve fellow servicemen and women—please share it with other veterans who could benefit.
Note: Discounts and terms change often, so always double-check the brand's official website before you buy.
Table of Contents
- 611 Armory Veteran Discount (Featured)
- Apparel, Footwear & Workwear Discounts
- Tactical & Outdoor Gear Discounts
- Tech, Electronics & Wireless Discounts
- Home Improvement, Tools & Home Goods
- Automotive & Vehicle Discounts
- Hotels, Lodging & Travel Discounts
- Fitness, Coffee & Miscellaneous Discounts
- How to Verify Your Military Discount
611 Armory Veteran Discount (Featured)
As a veteran-owned Christian apparel brand, 611 Armory is honored to offer an exclusive veteran and active-duty discount on faith-driven shirts, hats, and gear inspired by Ephesians 6:11 and the Armor of God.
- Who qualifies: Veterans, active-duty service members (and often their families)
- What you get: An exclusive 17% discount on eligible 611 Armory products
- How to redeem: Visit the 611 Armory Veterans page for details and verification instructions
Learn more about the 611 Armory veteran discount
Apparel, Footwear & Workwear Discounts
Adidas - 30% Off
- Discount: Around 30% off online & in-store, 15% at outlets
- Who qualifies: Military, veterans, and families
- How to verify: ID.me
Carhartt - 15% Off
- Discount: About 15% off workwear and gear
- Who qualifies: Active duty, veterans, retirees, and families
- How to verify: ID.me
Columbia Sportswear - 10% Off
- Discount: Around 10% off eligible Columbia gear
- Who qualifies: Military and veterans
- How to verify: ID.me
ASICS - 30% Off
- Discount: About 30% off full-price running shoes and apparel
- Who qualifies: Military and veterans
- How to verify: SheerID / on-site verification
Brooks Running - 25% Off
- Discount: Roughly 25% off
- Who qualifies: Military and veterans
- How to verify: ID.me
Brooks Military & First Responder Discount
YETI - 20% Off
- Discount: 20% off eligible coolers, drinkware, and gear
- Who qualifies: Military and veterans
- How to verify: ID.me
YETI Military & First Responder Discount
5.11 Tactical - Up to 25% Off
- Discount: Up to 25% off tactical apparel and gear
- Who qualifies: U.S. military and veterans
- How to verify: ID.me
5.11 Tactical Military Discount
Ariat - 10% Off
- Discount: Around 10% off boots and apparel
- Who qualifies: Military and veterans
- How to verify: SheerID/online verification
Allen Edmonds - 15% Off
- Discount: About 15% off dress shoes
- Who qualifies: Military and veterans
- How to verify: ID.me
Allen Edmonds Military Discount
American Eagle - 20% Off
- Discount: Around 20% off purchases
- Who qualifies: Military, veterans & families
- How to verify: ID.me at checkout
American Eagle Military Discount
Buckle - 10% Off
- Discount: Around 10% off in-store purchases
- Who qualifies: Military and dependents
- How to verify: Show military ID in store
Champion - 10% Off
- Discount: About 10% off
- Who qualifies: Military and first responders
- How to verify: ID.me
Clarks - Military Pricing
- Discount: Special pricing on footwear
- Who qualifies: Active duty, reserves, veterans
- How to verify: ID.me
Cole Haan - 15% Off
- Discount: Around 15% off shoes and apparel
- Who qualifies: Military, veterans, and families
- How to verify: SheerID
Crocs - 15% Off
- Discount: About 15% off full-price footwear
- Who qualifies: Military and veterans
- How to verify: ID.me
Dickies - 20% Off
- Discount: Around 20% off workwear
- Who qualifies: Military and veterans
- How to verify: Verify through ID.me
Hanes - 10% Off
- Discount: About 10% off basics
- Who qualifies: Military and veterans
- How to verify: ID.me
Helly Hansen - 35% Off
- Discount: Up to 35% off outdoor gear
- Who qualifies: Military & first responders
- How to verify: ID through the Helly Hansen program
Helly Hansen Military Discount
Kohl's - 15% Off (In Store)
- Discount: About 15% off in-store purchases
- Who qualifies: Active, retired & veteran military
- How to verify: Military ID at checkout
L.L. Bean - 10% Off
- Discount: Around 10% off for military and family
- Who qualifies: Active duty, veterans, reservists
- How to verify: SheerID
Levi's - 10% Off
- Discount: About 10% off jeans & apparel
- Who qualifies: Military & veterans
- How to verify: SheerID/online verification
Puma - 20% Off
- Discount: About 20% off online orders
- Who qualifies: Military and veterans
- How to verify: ID.me
Rack Room Shoes - 10% Off
- Discount: About 10% off in-store
- Who qualifies: Military and dependents
- How to verify: Military ID
Rack Room Shoes Military Discount
Timberland - 10% Off
- Discount: About 10% off
- Who qualifies: Military and veterans
- How to verify: SheerID
UGG - 10% Off
- Discount: Around 10% off boots and apparel
- Who qualifies: Military and vets
- How to verify: SheerID
Wrangler - 25% Off
- Discount: About 25% off orders
- Who qualifies: Military, vets & families
- How to verify: ID.me
Wrangler Military Discount
Tractor Supply - 10% Off
- Discount: 10% off on hero days
- Who qualifies: Military, vets & first responders
Tractor Supply Military Discount
Tactical & Outdoor Gear Discounts
Bass Pro Shops - 5–10% Off
- Discount: Typically 10% off most items, 5% off firearms & ammo
- Who qualifies: Active duty, veterans, National Guard & reserves
- How to verify: In-store ID or verified account
Bass Pro Shops Legendary Salute
Cabela's - 5–10% Off
- Discount: Same Legendary Salute program as Bass Pro
- Who qualifies: Military and veterans
- How to verify: In-store or via account
Academy Sports + Outdoors - 10% Off
- Discount: Around 10% off during recurring promo periods; some locations honor year-round
- Who qualifies: Active duty & veterans
- How to verify: ID at checkout or online verification
Burton - Up to 20% Off
- Discount: Pro-level pricing on boards, outerwear & gear
- Who qualifies: Military via the Pro Program
- How to verify: Apply to the Burton Pro Program
Burton Pro Program (Includes Military)
Sitka Gear - Pro Program Discount
- Discount: Deep discounts on technical hunting gear
- Who qualifies: Eligible military and law enforcement
- How to verify: Apply to the Sitka Pro Program
Tech, Electronics & Wireless Discounts
Apple - 10% Off
- Discount: About 10% off Macs, iPads, and more via military store
- Who qualifies: Active duty, veterans, and immediate family in same household
- How to verify: Through Apple Veterans & Military Store
Apple Veterans & Military Store
Samsung - Up to ~30% Off
- Discount: Exclusive pricing on phones, TVs, and appliances
- Who qualifies: Military, veterans & families
- How to verify: Samsung Military Discount Program
Microsoft - 10% Off
- Discount: Up to 10% off devices and accessories
- Who qualifies: Active, former and retired military and families
- How to verify: Through Microsoft Military Store
HP - Up to 40% Off
- Discount: Significant savings on selected products
- Who qualifies: Active duty, veterans & families
- How to verify: HP military store enrollment
GameStop - 10% Off (In-Store)
- Discount: Around 10% off new and used games/accessories
- Who qualifies: Military and veterans
- How to verify: ID with in-store purchase
AT&T - Up to 25% Off Wireless
- Discount: Savings on unlimited wireless plans
- Who qualifies: Active duty, reserves, veterans & families
- How to verify: Military ID and account verification
AT&T Military & Veteran Discount
Verizon - Monthly Plan Discounts
- Discount: Savings per month depending on number of lines
- Who qualifies: Military and veterans
- How to verify: Online verification
T-Mobile - Military Plans
- Discount: Special Magenta military pricing and perks
- Who qualifies: Military, veterans and families
- How to verify: Online verification after signup
T-Mobile Military & Veteran Plans
US Cellular - 15% Off Eligible Plans
- Discount: About 15% off wireless service
- Who qualifies: Active duty and veterans
- How to verify: In-store or online with military verification
Home Improvement, Tools & Home Goods
Home Depot - 10% Off
- Discount: 10% off eligible purchases, capped annually
- Who qualifies: Verified service members, veterans & spouses
- How to verify: Create a Home Depot account and verify military status
Lowe's - 10% Off
- Discount: 10% off most eligible items
- Who qualifies: Military and spouses
- How to verify: Enroll in the Lowe's military program
Ashley Furniture - 5% Off
- Discount: About 5% off furniture and mattresses
- Who qualifies: Active duty and retired military
- How to verify: Online verification / ID
Ashley Furniture Military Discount
Tuft & Needle - 15% Off
- Discount: Around 15% off mattresses and bedding
- Who qualifies: Active duty, veterans, and families
- How to verify: SheerID on their site
Tuft & Needle Military Discount
Advance Auto Parts - 10% Off
- Discount: About 10% off in-store purchases
- Who qualifies: Military and veterans
- How to verify: Show military ID at checkout
Advance Auto Parts Military Discount
Pep Boys - 10% Off
- Discount: Around 10% off service and parts
- Who qualifies: Military and vets
- How to verify: Military ID in store
Automotive & Vehicle Discounts
Many automakers offer special pricing or bonus cash on new vehicles for active duty, reservists, veterans, and sometimes their families. Programs change frequently, so always confirm details with the dealership.
Hyundai
- Discount: Military bonus (often around $500) on eligible models
- Who qualifies: Active, retired and veteran military
Nissan
- Discount: Special savings and bonus cash
- Who qualifies: Active duty, reserves, veterans and retirees
Ford
- Discount: Bonus cash incentives on select vehicles
- Who qualifies: Active military, veterans and their families
Ford Military Appreciation Program
GM (Chevrolet, Buick, GMC)
- Discount: Discounted pricing and bonus cash on qualifying vehicles
- Who qualifies: Eligible military members and veterans
Audi
- Discount: Special pricing on certain models
- Who qualifies: U.S. military personnel stationed in the U.S. and abroad
Audi Military Sales & Programs
Jiffy Lube - 15% Off
- Discount: Often 15% off services (varies by location)
- Who qualifies: Veterans and active duty
- How to verify: Military ID at participating locations
Take 5 Oil Change - 25% Off
- Discount: Up to 25% off oil changes at participating locations
- Who qualifies: Military and vets
Valvoline -15% Off
- Discount: Around 15% off oil change services
- Who qualifies: Active duty and veterans
Rental Car Companies
Many rental car brands offer dedicated military rates or percentage discounts, especially through programs like Veterans Advantage and USO partnerships:
Hotels, Lodging & Travel Discounts
Beaches Resorts — 10% Off
- Discount: Extra 10% off best available rates
- Who qualifies: U.S. and Canadian military
Choice Hotels
- Discount: Special military/veteran rates at participating properties
- How to verify: Book through their military page
Wyndham Hotels & Resorts
- Discount: Discounted government & military rates
- How to verify: Government/military ID at check-in
IHG Hotels (Holiday Inn, etc.)
- Discount: Military leisure rates at participating hotels
Fitness, Coffee & Miscellaneous Discounts
Black Rifle Coffee Company
- Discount: Ongoing discounted pricing for military & first responders
- Who qualifies: Military, veterans, first responders
Black Rifle Coffee Military Discount
Bodybuilding.com - Up to 15% Off
- Discount: Savings on supplements & fitness gear
- Who qualifies: Military, veterans & first responders
Bodybuilding.com Military Program
Jocko Fuel
- Discount: Up to 30% on Jocko Fuel Products
- Who qualifies: Military and veterans
Jocko Fuel Military & Veteran Discounts
How to Verify Your Military Discount
Most brands now use online verification systems to quickly confirm service. The most common are:
- ID.me — A secure service that verifies your military status once and lets you unlock discounts at many retailers.
- SheerID — Another verification platform embedded on many brand websites.
- Brand Accounts — Some companies (like Home Depot, Lowe's, and Samsung) ask you to create an account and verify your service inside your profile.
- In-Person ID — Local stores sometimes honor the discount when you present a military ID, VA card, or other proof of service at checkout.
- Honor System — Some companies like 611 Armory use the honor system, where you send your name and Branch of service to qualify for the discount.
If you know of a great year-round military or veteran discount that isn't on this list, reach out to the brand first to confirm it's still active — send us the discount and we'll review it for inclusion in this directory.
If any of the discounts in our directory are no longer working, please notify us so we can keep this list updated. Thank you! And - Veterans - Thank you for your service!
Bryan Robinson, Owner & Veteran
611Armory.com